Tech Can Boost Customer Service One of the greatest success stories for technology in recent years has been customer service. Think of these two examples:
A friend of mine told me of her recent experience with Amazon.com. Her daughter is a huge Harry Potter fan, having read all the previous books. Since Mom had bought the first volumes online, Amazon electronically contacted her prior to the release date to see if she wanted to pre-order Harry Potter and the Order of the Phoenix.
Of course she did! On the release date of the new book, UPS delivered the book direct to her daughters doorstep. Was this a clever sale by Amazon, or just great customer service? The truth is, they can be one and the same.
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