ART Becoming Market Of Choice Evidence showsthat many policyholders, large and small, have embraced alternativerisk and related products so wholeheartedly that in the UnitedStates alone an estimated $120 billion in premium has been movedfrom the traditional market to the alternative risk transfermarket.
Given that control is the reason most often cited as to why ARTis so popular, I doubt there would be significant return to thetraditional markets if and when pricing drops.
More captives, for example, were formed after the last hardmarket than during it. In fact, the alternative market nowcomprises half the insurance market. Since 1961 when the termcaptive was first used, $120 billion has moved from the traditionalmarket to the ART market.
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