ART Becoming Market Of Choice Evidence shows that many policyholders, large and small, have embraced alternative risk and related products so wholeheartedly that in the United States alone an estimated $120 billion in premium has been moved from the traditional market to the alternative risk transfer market.

Given that control is the reason most often cited as to why ART is so popular, I doubt there would be significant return to the traditional markets if and when pricing drops.

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