Agents Need Real-Time Web Pathways
Only a short time ago, during the heady height of the dot.com era, property-casualty insurers looked upon the Internet with lofty dreams of bypassing agents and selling policies online directly to consumers.
When the first big push began a few years ago to arm p-c carriers outdated legacy systems with newfangled Web advances, the focus wasnt on agents.
The buzz was about building e-commerce consumer storefronts, and industry prognosticators spoke of how consumers were primed to flock in the millions to buy policies online. Thus, went the prevailing wisdom, the job of insurance agents would vanish, and along with it the entire agency distribution channel.
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