Things havent changed much since Leif Ericson first stumbled upon North America a thousand years ago. (You didnt think wed give the credit to Christopher Columbus, did you?)
Europeans have always looked at America as the land of milk and honey, and that hasnt changed in the 21st century. There are thousands of successful businesses in Europe, many wondering, Could I make it in the States? The answer to that is, as always, It depends. Do you have a good product? Will people want to buy it? Do you know how to market it?
The companies weve interviewed here believe they can answer yes to all the above questions. Theyve taken the major step of entering the U.S. market, and they know its not like home. The rules are different, the markets bigger, and everything is so, well, spread out. The risks are great, but the rewards, ah the rewards. As Sinatra put it: If I can make it there, Ill make it anywhere.
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