{
  "author": {
    "name": "Mark Poisson",
    "webUrl": "/author/profile/mark-poisson/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 3,
    "social": [],
    "articles": [
      {
        "uri": "/2011/10/07/building-the-case-for-predictive-modeling-a-focuse/",
        "title": "Building the Case for Predictive Modeling: A Focused Approach",
        "byline": " Mark Poisson ",
        "kicker": "News",
        "prettyDate": "October 07, 2011",
        "timeToRead": "11 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/mark-poisson/",
            "name": "Mark Poisson"
          }
        ],
        "kickerNode": [
          {
            "uri": "/news/",
            "sectionName": "News"
          }
        ],
        "summary": "While predictive modeling has been used for years in underwriting, with ever-increasing sophistication and accuracy, it has now moved into other areas such as marketing and claims.",
        "body": null
      },
      {
        "uri": "/2011/10/07/building-the-case-for-predictive-modeling-a-focused-approach/",
        "title": "Building the Case for Predictive Modeling: A Focused Approach",
        "byline": "Mark Poisson",
        "kicker": "News",
        "prettyDate": "October 07, 2011",
        "timeToRead": "11 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/mark-poisson/",
            "name": "Mark Poisson"
          }
        ],
        "kickerNode": [
          {
            "uri": "/news/",
            "sectionName": "News"
          }
        ],
        "summary": "While predictive modeling has been used for years in underwriting, with ever-increasing sophistication and accuracy, it has now moved into other areas such as marketing and claims.",
        "body": null
      },
      {
        "uri": "/2009/01/06/the-road-to-a-robust-roi/",
        "title": "The Road to a Robust ROI",
        "byline": "Mark Poisson",
        "kicker": "Market Insights",
        "prettyDate": "January 06, 2009",
        "timeToRead": "8 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/mark-poisson/",
            "name": "Mark Poisson"
          }
        ],
        "kickerNode": [
          {
            "uri": "/market-insights/",
            "sectionName": "Market Insights"
          }
        ],
        "summary": "In recent years, more claim organizations have started investing in new technology to make their operations less costly to operate as well as more efficient and effective.",
        "body": null
      }
    ]
  }
}