Observations from millennials

Here are some relevant observations I heard recently from millennials who are working with, or in, the insurance industry:

"Generally, the opinions from 'millennial experts' are negative. I'm sure you can imagine that it's not super pleasant to listen to negative generalizations, even when they follow it up with how great millennials can be. It's also hard not to take it personally."
"Most headlines that target my generation are usually negative and assume we are monolithic. We are not. We should be at the point where marketers feel confident talking to us in genuine, authentic ways. Everyone should know my generation is more connected than ever but continuously feels more disconnected — and if marketers can understand this, they understand us."
"What annoys me are agencies that don't have updated websites or aren't on social. Literally just those two things. You don't need a huge digital strategy or super successful blog or monthly e-newsletter. A website and consistent social posts will make a huge impact. Be modern in your design approach or else a millennial will move on."
"The insurance industry needs to be where we can see it. I'm on email, Facebook and Instagram all day, every day. Those are my avenues for communication. So use targeted marketing strategies based on that."
"The articles about millennials wanting to work remotely, community service opportunities, etc., are true. I don't know if that's generational or societal. But offering mobile options or a flexible work schedule is huge. Find that balance between laid-back and professional. Office and company culture is big, too: no cubicles without windows, drab office decor, lack of connection with coworkers."

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