Kicker Cardenas-Farris
Owner
Kicker Insures Me Agency, Pasadena, Texas

Years at company: 2

College: University of Houston – Clear Lake '02

What are your main priorities as a young agent?
My main priorities are work/life balance, charity support, legislative issues, personal growth, leadership and mentoring.

What challenges did you face when opening your agency?
My biggest challenge is my location. Many carriers wouldn't work with us once they heard our location of Pasadena, Texas, because it is prone to flooding. It was very difficult to find markets. Only one member of my team had independent insurance knowledge. We went from selling one auto policy, one home policy and one business owners' policy to multiple policies with multiple forms. It has been an uphill battle that is well worth it!

What has been your experience working with family members?
It figures that I would do it backward: I started in this industry and dragged my mother with me. My mother is very influential on who I am today, including my sales approach and my ethics. I showed her the opportunity and she signed up immediately. We have a very good relationship, and I know that she has my best interests at heart.

How does technology fit into your work strategy?
We have dual-screen monitors in the office to increase productivity. We go mobile with iPads and wireless printers. We would not be able to even complete a quote without the Internet. Our phones are VoIP, allowing even more flexibility as well as mobility. At the same time, technology does not replace the relationships we have with our clients, carriers and prospects.

What legislative issues interest you?
The [Biggert-Waters Flood Insurance Reform Act] has most of my attention right now. We never quote homeowners' insurance without first determining the flood zone. I have personally seen a flood quote increase from $10,000 to $26,000 after receiving an elevation certificate. Many people who consider moving here are shocked at the amounts. I have concerns as to what BW-12 can do to the landscape of our community.

What are your strengths and weaknesses?
My ability to build relationships matched with my love of learning is my biggest strength. The industry is constantly changing, evolving and adapting. There is always something to learn and someone willing to share. My biggest weakness is my experience: I need to know and learn more. I spent 15 years in banking and not in insurance specifically, so I have a lot of catching up to do.

Special Reports /

Profiling Insurance Pros Under 40: Kicker Cardenas-Farris, Pasadena, Texas

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