While size matters when choosing the right city for a business startup, big is not always the best choice, according to a study by WalletHub.
Every small city offers unique advantages and disadvantages to new business owners, the data showed, with benefits including lower overhead costs, stronger relationships with customers and the potential to become a big fish in a little pond.
“The benefits of starting a business in a small city include lower overhead costs, stronger relationships with customers and the potential to become a big fish in a little pond. But there are drawbacks, too,” said WalletHub Analyst Chip Lupo.
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Joe Toppe
Joe Toppe serves as managing editor of PropertyCasualty360.com. Joe is also a father of three, an author, and longtime lover of baseball.
