Auto insurance customers in the United States saw a bit of auto premium relief by the end of 2024, with premium increases dropping from 13% at the start of the year to less than 2%. However, according to J.D. Power’s 2025 U.S. Insurance Shopping Study, the portion of customers actively shopping for new coverage climbed to 57% from 49% the previous year. This is the highest shopping rate J.D. Power has recorded in the 19-year history of this study.
The report shows that about one-third of customers who are actively auto policy shopping are seeking a carrier to bundle their home and auto insurance. Customers who bundle tend to stick around longer than other customers; staying with an insurer for an average of 7 years versus the 5.5 years those who don’t bundle spend with a carrier.
J.D. Power also found insureds are becoming more interested in imbedded insurance options, which they would purchase from their auto dealer or an auto manufacturer. Those who were most interested in imbedded coverage were Millennials and Gen Z, as well as those who say the reason for their auto policy shopping is sub-par customer service.
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Brittney Meredith-Miller
Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].
