Gen Z was born between 1997 and 2010 and differs tremendously from their older counterparts. Just beginning their careers or perhaps finishing their first workplace experiences, they too are at a point where they should be receptive to thoughtful and targeted industry recruiting efforts that resonate with them. So, let's look at some common Gen Z characteristics from the Pew Research Center:

Is the most diverse generation in American history.
Is the most educated generation.
Values independence.
Is highly pragmatic.
Values nonhierarchical leadership.
Questions authority, inflexible rules.
Is self-directed.
Values authenticity.
Is digitally fluent even more than millennials.

Here is a generation tailor-made for the independent agency system where, among other things, independence is a key value and attribute. Agency owners who are interested and willing to explore diverse work styles, encourage continuous education and lean into assigning early responsibility and allowing for experimentation have powerful recruiting pitches to share.

Special Reports /

The handoff: Making agency life more appealing to upcoming generations

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