Net Promoter Score ratings gauge policyholder loyalty with one simple question: "How likely are you to recommend your insurance carrier?" According to CustomerGauage, this is a better way to gauge the customer experience than simply asking "How satisfied are you with your company?" This is because satisfied customers could still move to another carrier if a better offer comes along. In contrast, a loyal customer would stay true even after a mediocre customer service experience. As insurance carriers typically don't have ongoing communication with policyholders, customer loyalty ratings are largely driven by customer support experiences, CustomerGauge reported. For auto insurers, this means that loyalty ratings will be tied to how well agents help customers navigate accidents. Since 2017, Clearsurance has been asking policyholders how likely they are to recommend their carrier to a friend or family member. After collecting 125,000 reviews, the insurance review platform uncovered that there is little difference in the ratings from policyholders who had a claim and those who didn't. This is because most people have a positive claims experience. In fact, policyholders who had a claim had higher ratings, on average. The above slideshow highlights the personal auto insurance companies with the highest customer loyalty ratings, according to Clearsurance. Related:

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