With the holiday shopping season underway, 73% of shoppers say they are concerned about the security of their personal and financial data, according to a survey by Iris Powered by Generali, an identity theft protection service.
Further, 83% of survey respondents said past data breaches play a role when deciding to shop with a retailer, while 58% said they were likely to do business with a company that offered ID protection services.
Another option would be adding an identity theft endorsement or rider to a home or renter's insurance policy, according to Acrisure Partner.
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