According to Wellable, companies with a highly engaged workforce are 21% more profitable and 17% more productive than those with disengaged staff. Linking business development to the career path emphasizes an organization is a sales-driven entity because, in some capacity, we all sell. According to Wellable, companies with a highly engaged workforce are 21% more profitable and 17% more productive than those with disengaged staff. Linking business development to the career path emphasizes an organization is a sales-driven entity because, in some capacity, we all sell. Photo: wavebreakmedia/Shutterstock.com

In an era marked by rapid technological advancements, evolving customer needs and shortened tenure of employment, the insurance industry faces the challenge of attracting and retaining talented professionals. One effective strategy to address this issue is defining a clear career path. A well-structured career path provides employees with guidance, opportunities for growth and a sense of purpose, ultimately leading to higher employee retention, job satisfaction and pride of employment.

The career path links the learning journey with curriculum, culture and community to establish a holistic career view. A well-defined career path shared openly can be the best tool for attracting new talent, especially Generation Z (Gen Z) as they consider career opportunities. Let’s explore the benefits of defining a career path targeted to Gen Z and early entrants to the insurance industry and evaluate some strategies for training, on-the-job experiences and business development.

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