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In a tight job market, employer branding is more important than ever. A company’s employer brand is the reputation it has as a place to work. It’s how prospective employees perceive the company as a potential employer.

However, most talent leaders believe that “employer branding” can only be done at a large company like Microsoft or Adobe. That’s not true. Most employees in the U.S. work for SMBs or large employers without much public brand awareness. Thankfully, creating an employer brand for companies like these that attract top talent doesn’t have to be difficult or expensive.

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