A genuine, consistent and engaging social strategy can make your brand and team members all the more trustworthy, relevant and reliable in the eyes of prospective and current clients. A genuine, consistent and engaging social strategy can make your brand and team members all the more trustworthy, relevant and reliable in the eyes of prospective and current clients. (EtiAmmos/Adobe Stock)

In today’s competitive insurance and financial advice marketplaces, it’s impossible to deny the impact of social media on business — and, social media in general. A 2022 Pew Research study showed that consumers in every age group are shifting to digital, especially younger generations. Many are looking for crucial guidance online, including insurance and financial advice. In fact, Gen Z is five times likelier to get financial advice on social media than people age 41 and over.

While millennials and Gen Zers may not dominate your book of business yet, they are the

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