A genuine, consistent and engaging social strategy can make your brand and team members all the more trustworthy, relevant and reliable in the eyes of prospective and current clients. (EtiAmmos/Adobe Stock)
In today's competitive insurance and financial advice marketplaces, it's impossible to deny the impact of social media on business — and, social media in general. A 2022 Pew Research study showed that consumers in every age group are shifting to digital, especially younger generations. Many are looking for crucial guidance online, including insurance and financial advice. In fact, Gen Z is five times likelier to get financial advice on social media than people age 41 and over.
Continue Reading for Free
Register and gain access to:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
