6 best practices to build or boost agency social media marketing

According to the 2021 Big I and Reagan Consulting Best Practices Study, 88.9% of agencies with revenues under $1.25 million are on Facebook and 77.8% are on LinkedIn. As for larger agencies, 79.5% of agencies with revenues of more than $25 million are on Facebook and 97.4% are on LinkedIn. (Credit: REDPIXE/Adobe Stock)

Over the course of the last few decades, the way people work, shop and conduct business has unquestionably changed. We’ve increasingly begun to move aspects of our lives online. From Zooming and streaming to shopping and swiping, our world is continuously becoming digital. One of the primary examples of this shift is social media. For many, it’s an invaluable part of their personal lives. For business owners, including independent insurance agents, it can be key to attracting and retaining customers and in turn, growing profits.  

Social media is changing how business owners reach prospects and customers. In fact, 77% of social media marketers surveyed in 2021 by HubSpot reported their social media efforts have been “somewhat to very effective.” Marketers stated they used social media to promote and raise awareness of their products and services.