Squashing deceptive and misleading insurance marketing practices is among the top regulatory priorities for the National Association of Insurance Commissioners (NAIC), which noted that insurance regulators play leading role in combatting deceptive marketing practices.

To aid in this mission, the NAIC is enhancing the ability of state insurance departments to share information on individuals and entities misleading consumers or misrepresenting products. Other actions include amendments to model laws and further coordination with federal agencies to give state insurance departments regulatory authority over third-party marketing organizations and insurance lead generators.

"Our plans for 2023 position us well to continue to advance state-based solutions on current challenging issues. Through close collaboration, careful analysis and coordinated action, state insurance regulators are committed to protecting consumers and competitive markets in an evolving world," Chlora Lindley-Myers, NAIC president and director of the Missouri Department of Commerce and Insurance, said in a release.