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It's easy to assume that in an increasingly digitized world customers are becoming more content to only interact with their insurer directly when it can no longer be avoided. The truth is, while some customers are happy to do exactly that, many still want an actual human being with professional experience they can trust who they can reach out to for guidance, especially during the initial insurance purchasing experience.
Participants in a recent Global Consumer Study from ReMark were asked to self-declare their insurance literacy. Globally, customers on average claimed a literacy score of 55.6%. The survey included a quiz to test the actual insurance literacy of respondents. Out of a possible score of 10, the global average for respondents was 6.25. Respondents in Japan had the highest average score (7.26) and those in India had the lowest (4.41).
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Brittney Meredith-Miller
Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].
