Ethen Ostroff, AKA the "TikTok Lawyer," posts simple, yet informative legal videos answering FAQs. The most popular attorney on TikTok, Anthony Barbuto, AKA The Lawyer, takes a more humorous approach to his profession and personal life. Why are attorneys heading to TikTok? Because the probability of exposure on TikTok massively outweighs that of Instagram.

Before and After:

Exactly as it sounds, before and after videos lend themselves to an endless array of industries — from real estate and design to the culinary arts, education, event planning, construction, and more.

Advice For My Younger Self:

An ongoing video trend where people speak to their younger selves, providing advice they wish they'd known sooner. It's a meaningful way to connect with younger generations.

Announce Upcoming Events

Add a personalized message inviting your followers to attend upcoming product launches, city-wide events, workshops, tradeshows, networking events, etc.

Jump on a Viral Trend

Think audio clips, popular songs, hashtags, filters — anything viral that lends itself to your content works — and if done correctly, viral trends can be utilized in any of the categories listed here.

Product Tutorials

Whether it's beauty products or marketing services, a product tutorial showcases how to utilize your company's assets. The goal is to demonstrate the worthiness of what you're selling in an easy-to-grasp manner.

Behind-the-Scenes

Give an inside look at what goes on BTS at your company. This could be on-site during a client's photo shoot, it could showcase workplace culture, highlight employees, etc. BTS content effectively provides businesses with an authentic way to connect with and build trust with their audiences.

Client Testimonials

A compelling client or customer testimonial will forge a powerful connection between your client, company, and audience, with the potential to convert new business. Tread carefully in the content creation here though, there's a fine line between captivating and corny — remember, authenticity is key.

Jessica Goswami is director of marketing and integrated media at Schwartz Media Strategies, one of the largest independent communications firms in Florida specializing in public relations, public affairs, digital media, and content marketing campaigns.

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