Some consumers believe an alternative insurance provider can provide them with better coverage prices, according to Deloitte Global research. (ImageFlow/Shutterstock) Some consumers believe an alternative insurance provider can provide them with better coverage prices, according to Deloitte Global research. (ImageFlow/Shutterstock)

Editor’s Note: This is part 3 in a series of columns about the results of Deloitte Global’s recent survey of small businesses.

While most small-business owners still buy insurance through an agent or broker, an overwhelming majority of those surveyed by Deloitte Global indicated heightened interest in alternative channels, raising potential red flags about the staying power of the industry’s longtime distribution system.

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