Rick Astley’s iconic hairstyle is featured in an ad campaign with CSAA Insurance Group. “Paying homage to my video for the AAA Insurance commercial — from the set to the wardrobe — has been an amazing trip down memory lane,” Rick Astley, songwriter and 1980s hit-maker. “The song has been so good to me, and I’m thrilled to be working with another iconic brand that has certainly stood the test of time.” (Credit: CSAA Insurance Group)

CSAA Insurance Group is partnering with 1980s hit-maker Rick Astley for a 17-market ad campaign in which the crimson-haired crooner remakes the video for “Never Gonna Give You Up.”

A number one hit in 25 countries, the song found a second life as an internet trend during the late 2000s. Colloquially known as “Rickrolling,” the MacMillan Dictionary describes it as the act of tricking “someone by getting them to click on a link that seems useful but in fact links to a video of Rick Astley signing his 1987 hit “Never Gonna Give You Up.” Neither Merriam nor Webster could be reached for comment.

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Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected].  

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