Social media's impact on reputational risk. Customers no longer require the best bargain, and often place values such as equity and inclusion, or environmentally friendly practices above the needs of their pocketbook. (Photo: REDPIXEL/Adobe Stock)

A customer, who happens to have an Instagram following in the tens of thousands, snaps a selfie. In the background are hundreds of cattle packed into a small, muddy enclosure and being fed by a dozen workers wearing tattered clothing. The caption reads, "Bob's Fast Food imports beef from a factory farm in central Asia where the workers don't have shoes. You are what you eat, don't support animal and worker abuse. #humanrights #animalrights #boycottbobs @BobsFastFood"

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.