Scrabble tiles with a smiley and sad face on them. Insurance carriers should respond to and lean on new solutions and technologies to drive the insurtech industry toward building targeted applications that solve specific issues in processes and create better customer interactions. (Photo: Oatawa/AdobeStock)

In the changing world of insurtech, it’s important for companies to consider what innovations they’ve created that will improve their customer experience and customer satisfaction. Because whatever your company has — or hasn’t — done, customers are talking about it.

In recent years, and leading up to the pandemic, all types of carriers focused on making customer engagement more appealing, especially through the acquisition phase. It’s great to focus on ease of interaction between customers, agents and carriers. However, building a strong relationship with customers extends beyond selling a product.

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