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New generation of women leaders drive insurance digital innovation

Industry innovators are leaning on marketing automation and modern business processes to revitalize client acquisition and retention.

By Whitney Norcup and Joanna Paredes | April 25, 2022 at 11:00 AM
The ubiquity of digital interactions has moved technology to the forefront of almost every business process. (Bigstock) The ubiquity of digital interactions has moved technology to the forefront of almost every business process. (Bigstock)

Although many insurance agencies have been slow to adopt technology, a new generation of young female insurance professionals is taking a fresh, data-driven approach to managing relationships, creating transformative change for their businesses.

What follows are answers to common questions about how to overcome entrenched processes to create change that paid off in increased efficiency, new leads and improved client satisfaction.

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