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Being funny can be a bit challenging for insurance agents. (Photo: Elnu/Shutterstock) Being funny can be challenging for insurance agents. (Photo: Elnu/Shutterstock)

More than 100 million viewers watched the Super Bowl and, along with the game, saw a host of funny — and maybe some not-so-funny — commercials. There were ads for Verizon with The Cable Guy, GM with Dr. Evil, and the E*Trade baby, among others: a full dose of entertainment mixed with nostalgia.

In the insurance industry, ads designed to entertain are nothing new, at least when it comes to big companies. Few people today aren’t familiar with Flo, Jake, the Emu, or the Gecko.

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