Being funny can be a bit challenging for insurance agents. (Photo: Elnu/Shutterstock) Being funny can be challenging for insurance agents. (Photo: Elnu/Shutterstock)

More than 100 million viewers watched the Super Bowl and, along with the game, saw a host of funny — and maybe some not-so-funny — commercials. There were ads for Verizon with The Cable Guy, GM with Dr. Evil, and the E*Trade baby, among others: a full dose of entertainment mixed with nostalgia.

In the insurance industry, ads designed to entertain are nothing new, at least when it comes to big companies. Few people today aren’t familiar with Flo, Jake, the Emu, or the Gecko.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

 

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.