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Storytelling in arbitration. We know arbitrators value demonstrative evidence. Think of it as show and tell in grammar school. (Photo: fizkes/Shutterstock.com)

While written contentions are an important aspect of intercompany arbitrations, offering an interesting narrative from start to finish that keeps the arbitrator absorbed in your story relies on three things you control:  The structure of the contentions themselves, the language and persuasive prose you use and the clear direction you give them to the evidence that supports the outcome you seek. A foundation for the persuasiveness an advocate wants to maintain needs to exist in both the visceral appeal of the case you offer and in the writing style you use.

Part 1 of this two-part series discussed these concepts and offered an example of how to successfully implement them in the subrogation process.

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