Here are some tips that may be helpful in building a digital presence and generating interest in your expertise:

To increase interest in your website's content, keep the design simple and straightforward, with a header on each page, a clear description of the services provided, easy to find contact information and a prominent call to action.
Since nearly all (95%) of people reportedly read reviews and 7 in 10 will hold off on making a purchase until they've read reviews, you may want to include a review section on your website as well, where you can encourage satisfied clients to leave a few positive words about your assistance and service.
To help search engines like Google, Bing or Safari find your website — and place it at the top of their list when a consumer runs a search — you'll need to work closely with your website's programmer to ensure that all the right data is included behind the scenes. Search engines also prioritize websites that include links from other websites, so you may want to reach out to real estate agents, financial advisors or others in your network and ask them to include a link to your website on theirs.
Leverage social media platforms to reach the intended audience. Rather than trying to have a presence on every platform, choose one to three platforms where your audience is most likely to consume content. To build a following organically, communicate consistently and link to your social media pages on your website and email blasts. It may also be helpful to supplement your social media followers by investing in paid ads. You can go directly to the social media platform, like Facebook or LinkedIn, to find guidelines for running paid ads, or if you have the budget, hire an agency to help you decide where and when your ads should appear.
Taking advantage of timely information is also important in building a social media presence. Consider posting educational information such as seasonal home maintenance and catastrophe preparedness tips, client claims testimonial stories, or insights and trends that relate to your clients' passions, such as wine, classic cars, or fine art. Keeping content professional and concise, with compelling visuals and a clear call to action can help drive responses as well.

Maximize carrier-provided digital tools

Insurance companies spend millions to give their best agents and brokers a leg up on the competition. Many provide agent portals, digital tools and mobile apps to help agents and brokers better manage their business, find prospects, or quote policies faster and easier than ever. And these resources are often free to agents and brokers who partner with them.

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