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“The General's NAACP Powershift Entrepreneur Grant is a tremendous blessing and an investment in what I think we will add more soul — pun intended — to insurance,” Phil Terrill says. “The grant will be used to accelerate our technology development that I have been bootstrapping and recently committed to full-time after quitting my job at Microsoft.” (Credit: Diego M. Radzinschi/NLJ) “The General’s NAACP Powershift Entrepreneur Grant is a tremendous blessing and an investment in what I think we will add more soul — pun intended — to insurance,” Phil Terrill says. “The grant will be used to accelerate our technology development that I have been bootstrapping and recently committed to full-time after quitting my job at Microsoft.” (Credit: Diego M. Radzinschi/NLJ)

As part of Black Entrepreneurs Day celebrations, The General Insurance gave its second annual $25,000 NAACP Powershift Entrepreneur Grant to Phil Terrill, CEO and Founder of Minnesota-based insurance company SoleSafe.

Dubbed the “first sneaker insurance for the culture,” the company offers real time, dynamic coverage for high-end shoes. Projects set the primary sneaker market at $24 billion, and the resale market continues to see rapid year-on-year growth, The General reports.

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Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected].  

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