Recruiting Gen Z: Insurance to give big tech a run for its money

Gen Z arrived after millennials, with the oldest among them born in the mid- to late-1990s. Many of them are scouring the job market for opportunities in the digital and technology fields. (Studio Romantic/Adobe Stock)

The next insurance workforce could truly revolutionize the industry — with the right people. In a recent Vertafore survey of more than 1,000 insurance professionals, findings revealed a strong demand for the insurance industry to get creative in addressing a workforce shortage growing over the coming years. Innovative solutions, diversity and workplace benefits are among the areas needed to help build a modern workforce. The best contender to make this happen is job market newcomers Gen Z. This group of fresh faces has what the industry wants, and needs, to survive.

Gen Z is the generation born behind millennials. They are the prime audience to recruit the next working generation of insurance professionals; these young job seekers just don’t know it yet.