"We're seeing home and auto insurers integrate various data collection and analysis technology into policy distribution, pricing and claims, but it's clear consumers aren't readily willing to trade personal data or give up the human touch for marginal savings," said Pat Howard, of Policygenius. (Credit: Sergey Nivens/Adobe Stock) “We’re seeing home and auto insurers integrate various data collection and analysis technology into policy distribution, pricing and claims, but it’s clear consumers aren’t readily willing to trade personal data or give up the human touch for marginal savings,” said Pat Howard, of Policygenius. (Credit: Sergey Nivens/Adobe Stock)

While the shift to tech-forward insurance processes is underway and the industry shows a willingness to embrace the cutting, if not bleeding, edge, new consumer research is showing auto and home insurance policyholders aren’t quite confident in a fully automated experience, according to a survey from Policygenius Inc.

More than 70% of consumers said they would be uncomfortable purchasing insurance without speaking to a person, while 64% said they’d be uncomfortable filing claims on a website or app without human interaction. This sentiment was expressed across cohorts, with 66% of policyholders age 25-53 saying they were uncomfortable purchasing insurance online without talking to a human. Nearly 80% of consumers 55 and older said the same.

Further, 60% said they would rather switch insurance companies than let artificial intelligence (AI) review their claims, Policygenius reported. Just 17% of consumers were comfortable with a home, renters or auto claim being reviewed exclusively by artificial intelligence.

In addition to AI, policyholders are voicing unease with data-rich big tech companies, such as Amazon, getting into the insurance game. When it comes to big tech offering home or auto coverage, 67% of survey respondents said they aren’t comfortable with the idea. For 40% of consumers, the idea makes them very uncomfortable.

Do you mind?

Privacy is also top of mind for policyholders, who are protective over their personal information even if sharing data could slash their premiums in half.

More than half reported that no home insurance discount was worth giving up their privacy through the use of devices such as doorbell cameras or smart thermostats. A quarter would consider such devices if it could cut their bill in half, while 32% would install a smart home device if it reduced their rates by more than half, according to Policygenius.

Similar results were seen for auto insurance, with nearly 60% of motorists saying no discount would be worth installing a device that monitors driving behavior or location. Among the drivers willing to install these devices, 74% said they would only do so if it could lower rates by more than half.

“We’re seeing home and auto insurers integrate various data collection and analysis technology into policy distribution, pricing and claims, but it’s clear consumers aren’t readily willing to trade personal data, or give up the human touch for marginal savings,” Pat Howard, property and casualty insurance expert at Policygenius, said in a release. “Some companies use technologies like usage-based auto insurance and artificial intelligence in their pricing and payout processes, but you can’t easily put a price on consumer peace of mind.”

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