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5 tips for improving customer service. Customers want to be engaged, educated and communicated with clearly so they feel valued and understood by their insurer. (Photo: 13_Phunkod/Shutterstock.com)

Many in the insurance industry have noted that the best practices in service and technology usually do not originate here but instead are carried over from other industries. For example, many InsurTech founders brought technology innovations they had applied elsewhere over to insurance to achieve breakthroughs that are now changing the industry. Think Lemonade, Hippo, Neptune and many others.

In customer service, this is true as well. John Goodman, the author of the books, Customer Experience 3.0 and Strategic Customer Service and a noted global consultant on customer service and customer experience, shared his thoughts on the Digital Insurance Leaders series podcast.



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