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The survey also revealed that more than one-third of consumers don’t feel well informed about insurance. This is leading some to go without coverage. More than a quarter (28%) of uninsured respondents say they are without coverage because of a lack of industry knowledge. (Credit: Shutterstock.com) The survey also revealed that more than one-third of consumers don’t feel well informed about insurance. This is leading some to go without coverage. More than a quarter (28%) of uninsured respondents say they are without coverage because of a lack of industry knowledge. (Credit: Shutterstock.com)

In exchange for lower insurance premiums, 72% of consumers would share some form of personal data, including health and home information, according to a survey by Capco. Younger consumers (18-24) are even more willing to share, as 87% say they would divulge their details for lower premiums.

In addition to health tests, which one-third of respondents would share, 29% would reveal details from their smartwatch, while 32% would share data from a smart home device.

Steve Hallo

Steve Hallo is an assistant editor with PC360 Group. Prior to his current position, Steve spent nearly a decade covering retail transformation, consumer trends, manufacturing issues and supply chain challenges impacting global CPG markets. He can be reached at [email protected], and on LinkedIn and Twitter.  

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