Residents survey debris after Hurricane Michael hit Mexico Beach, Florida, on Friday, Oct. 12, 2018. (Photo: Zack Wittman/Bloomberg)

We have long held the belief that image provenance — the point of capture of authenticated pictures and videos — can deliver significant benefits and propel the financial services industry, specifically insurance and lending, to new heights. Companies in both mortgage lending and insurance have identified innovative ways to deploy this technology in response to and in preparation for a natural disaster.

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