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“It can be pretty time consuming to have a really good social media presence, so agents appreciate carriers who give them easy access to value-added content,” said Yana Udaltsova at American Modern Insurance Group. (Photo: Adobe Stock)

More and more insurance agents are turning to social media platforms for viable streams of new business. But agents new to digital marketing sometimes struggle with how to get their social media strategy off the ground.

According to Yana Udaltsova, marketing content strategist at American Modern Insurance Group, a Munich Re company, the first step for agents to start their social media strategy is to search for online resources, such as how-to articles and YouTube tutorials, that offer guidelines on how to navigate different platforms and features. Then it is time to jump right in.

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Heather A. Turner

Heather A. Turner is the managing editor of ALM's NU Property & Casualty Group. She can be reached at [email protected].

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