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In the new virtual operating environment, insurance companies must be more intentional about how they nurture a feeling of common purpose with independent agents. (Photo: Adobe Stock)

Data from independent agents indicates that they crave a shared feeling of common purpose with their P&C insurance carriers. This is almost as important to agents as excellent service with underwriting and claims.

In May 2020, many companies were struggling to transition to 100% virtual communication with their agents. We were not sure at the time if that situation would be temporary or long-term.

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