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Embracing data analytics is one of the smartest ways to get to know your customers better and grow your insurance business. And as complicated as it sounds, it’s really not hard to do. (Credit: fizkes/Shutterstock.com) Embracing data analytics is one of the smartest ways to get to know your customers better and grow your insurance business. And as complicated as it sounds, it’s really not hard to do. (Credit: fizkes/Shutterstock.com)

Anyone who has ever worked in sales knows that customer acquisition is an expensive exercise. This is especially true in the insurance industry; in fact, the word “insurance” is currently the number one most expensive keyword available for purchase for a Google AdWords cost-per-click (CPC) campaign. At a $54.91 CPC, you’re probably not going to want to start from scratch with an insurance keyword campaign too frequently.

Liri Halperin-Segal (Source: LeO) Liri Halperin-Segal, CEO of AI platform provider LeO. (Source: LeO)

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