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“With many vacations and travel plans canceled, people instead turned to the water to socially distance with their families,” said Ryan Canter, of American Modern Insurance Group. (Credit: Roschetzky Photography/Shutterstock.com) “With many vacations and travel plans canceled, people instead turned to the water to socially distance with their families,” said Ryan Canter of American Modern Insurance Group. (Credit: Roschetzky Photography/Shutterstock.com)

Many industries were rocked hard by the trials of 2020. Personal watercraft was not one of them, though, as boat sales increased 13% during the past year, according to National Marine Manufacturers Association stats.

“With many vacations and travel plans canceled, people instead turned to the water to socially distance with their families,” Ryan Canter, recreational product lead for American Modern Insurance Group, tells PropertyCasualty360.com. “With the entrance of many first-time boat owners to this market, this growth is expected to continue in 2021.”

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Steve Hallo

Steve Hallo is an assistant editor with PC360 Group. Prior to his current position, Steve spent nearly a decade covering retail transformation, consumer trends, manufacturing issues and supply chain challenges impacting global CPG markets. He can be reached at [email protected], and on LinkedIn and Twitter.  

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