X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Here is why competing on price can be the wrong strategy for insurance agencies. (Photo: fizkes/Shutterstock) Here is why competing on price can be the wrong strategy for insurance agencies. (Photo: fizkes/Shutterstock)

It’s easy to get discouraged when you see a competitor advertise lower prices. And it’s difficult to watch clients leave for what may seem like a better deal, especially when you’re not the one setting policy rates.

But don’t get too caught up worrying about price. Rocket Referrals gathered intel on why competing on price is the wrong strategy for your insurance agency anyway. Instead, we’ll tell you what you should be focusing on.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.