Here is why competing on price can be the wrong strategy for insurance agencies. (Photo: fizkes/Shutterstock) Here is why competing on price can be the wrong strategy for insurance agencies. (Photo: fizkes/Shutterstock)

It's easy to get discouraged when you see a competitor advertise lower prices. And it's difficult to watch clients leave for what may seem like a better deal, especially when you're not the one setting policy rates.

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