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Insurance carriers are encouraged to invest in social media management software and update social media policies as often as necessary to provide agents with the confidence to be the face of well-known insurance brands. (ALM Media LLC) Insurance carriers are encouraged to invest in social media management software and update social media policies as often as necessary to provide agents with the confidence to be the face of well-known insurance brands. (ALM Media LLC)

According to a recent Aon Programs survey, insurance agents are betting on social media to give them the biggest marketing lift this year. In fact, of the 33% of agents expecting a boost from social media, 41% expect Facebook and 33% expect LinkedIn to be their top performing platforms.

As agents increase their reliance on social media to build their brands and connect with customers, there are four social strategies that they should tap to gain the best ROI.

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