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Investing in a digital brand presence can help keep an insurer top-of-mind among its potential clients in the community, making social marketing even more important during a time when face-to-face interactions are limited. (Credit: RAGMA IMAGES/ Shutterstock) Investing in a digital brand presence can help keep an insurer top-of-mind among its potential clients in the community, making social marketing even more important during a time when face-to-face interactions are limited. (Credit: RAGMA IMAGES/ Shutterstock)

As we move into 2021, the insurance sector should expect continuing hard market conditions, according to Jim Bramblet, managing director — insurance lead for Accenture‘s North American operations, who explained the pandemic will shape pricing and coverage in the year to come.

“Carriers are going to have to continue to look at pricing vs. risk, and ask themselves what are the current consumption patterns for assets they typically insure,” he said, giving for example the number of rebates around personal lines seen in the past year. “What is that going to look like going forward?”

Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected].  

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