Investing in a digital brand presence can help keep an insurer top-of-mind among its potential clients in the community, making social marketing even more important during a time when face-to-face interactions are limited. (Credit: RAGMA IMAGES/ Shutterstock) Investing in a digital brand presence can help keep an insurer top-of-mind among its potential clients in the community, making social marketing even more important during a time when face-to-face interactions are limited. (Credit: RAGMA IMAGES/ Shutterstock)

As we move into 2021, the insurance sector should expect continuing hard market conditions, according to Jim Bramblet, managing director — insurance lead for Accenture's North American operations, who explained the pandemic will shape pricing and coverage in the year to come.

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Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]