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Woman shopping online. As consumers expect more personalized and on-demand services, insurers can learn from other online platforms how to tailor their touchpoints for policyholders. (Photo: 13_Phunkod/Shutterstock)

Even before the onset of COVID-19, the price of auto insurance policies is what motivated the majority of consumers in their purchasing decisions. A recent survey conducted by MDgo confirmed this sentiment, with 52% of consumers choosing cost as the major driver when purchasing auto coverage.

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