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Many Hispanic consumers struggle to get insurance and have been poorly served by the incumbent industry. (Photo: Shutterstock) Many Hispanic consumers struggle to get insurance and have been poorly served by the incumbent industry. (Photo: Shutterstock)

The U.S. Hispanic population represents the second-largest Spanish-speaking country in the world, with more than $1.5T in purchasing power. Conning Research predicts there will be more than 30 million new Hispanic drivers hitting the roads through 2050, and the National Association of Hispanic Real Estate Professionals predicts they will be the largest group of homebuyers in the country by 2030. Not to mention that Hispanics are the fastest-growing group of entrepreneurs, according to the Stanford Latino Entrepreneurship Initiative.

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