How resilient is your insurance agency brand? (Photo: Shutterstock) How resilient is your insurance agency brand? (Photo: Shutterstock)

In today’s marketing world, personal branding is building momentum, as site creation and new social media tools have made it easier for individuals to express themselves online and in the internet world. In fact, personal branding is created by personal values and the contributions made in one’s community, whether it’s online or offline, because branding is everything.

Therefore, for insurance agents, they have to not only get out there but go out there with a strong, competition-ready brand, with thousands of insurance agency brands in the market right now.

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