Instant Insights / National Preparedness Month

September is National Preparedness Month, which raises awareness about the importance of preparing for disasters and emergencies that could happen at any time. This collection of articles will help insurance professionals and their clients mitigate exposures and understand what to do before and after a disaster.


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Tornadoes ripped across Tennessee early March. The storms shredded buildings and buried people in piles of rubble. (AP Photo/Mark Humphrey) Tornadoes ripped across Tennessee in early March. The storms shredded buildings and buried people in piles of rubble. (AP Photo/Mark Humphrey)

In an industry built on predicting risk, not even the most sophisticated tech can help us forecast big weather events with 100% certainty. It follows that insureds are anxious about the damage they could sustain in a natural disaster.

At The Zebra, we recently conducted a survey to gauge consumer sentiment and behavior regarding weather events and insurance. We found that people are uninformed, under-prepared and worried about their ability to recover.

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