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Consumer survey exposes perceptions of flood risk, insurance to aid insurers

Results from the Neptune Flood survey offer a potential roadmap to improve flood insurance coverage across the U.S.

No. 6: Choose replacement cost coverage. It costs more, but no one wants to replace their 8-year-old couch with an 8-year-old couch. It provides great peace of mind to know that if you do lose belongings in a flood event, at least you will be able to buy like-quality new products to replace them. (Shutterstock) Partially explaining the gap in flood insurance coverage and U.S. exposure, the survey found that consumers widely believe that flood insurance is expensive, despite the average policy cost in 2019 being roughly $700. (Photo: Shutterstock)

In contrast to the measured flood risk in the U.S., residents significantly underestimate their personal exposure to flooding, a new consumer survey finds.

Results from Neptune Flood’s inaugural “Neptune Consumer Survey of Flood Awareness Survey” reveal critical insights on Americans’ perceptions of their personal flood exposure and feelings on flood insurance. Conducted in partnership with the University of South Florida Institute for Data Analytics and Visualization, the Neptune Flood survey sampled roughly 1,000 consumers across 36 states.

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Danielle Ling

Danielle Ling

Danielle Ling is an experienced video journalist and business reporter. As associate editor, Danielle manages all multimedia and reports on industry news and risk-related coverage, managing all weather-related content. A University of Maryland and Philip Merrill College of Journalism alum, Danielle previously served as a video journalist for Verizon FiOS 1 News NJ, Push Pause. Connect with Danielle on LinkedIn or email her at [email protected].

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