How to create a compelling job post

Here’s how insurance agencies and companies can improve their job listings to recruit the best talent. (Photo: Shutterstock)

While many aspects of recruiting and hiring have evolved over the years (and fairly dramatically in just the past few months), employers don’t always give the same attention to their job postings. If your team has been using templated listings or doesn’t remember the last time they’ve made updates to language and format, it may be time for an overhaul. Take a fresh look to make sure you’re presenting your open positions in a way that is effective in attracting the right talent.

Especially now, when networking and face-to-face interactions are limited, a job posting may be someone’s first introduction to your company. What do you want them to take away as a first impression? Are you capturing the values and culture of your organization, or do your postings seem flat and generic?