5 ways chatbots can help insurers

There are a variety of ways in which insurers can implement chatbots to create an effective customer service experience:

Process claims. Chatbots can assist with claims questions and payment methods.
Gather leads. When customers interact with a chatbot, they may be expected to fill in basic contact information, such as name and email address, which is a simple and effective way to accumulate customer data and generate leads. This information can be passed along to sales teams.
Provide education. In many cases, someone will contact an insurer with questions about a product or process. A chatbot can answer questions and provide more information — or direct those inquiries to the appropriate departments or resources.
Engage with customers and collect feedback: Chatbots are often faster and more efficient than phone calls and emails. Plus, they offer a way for an insurer to easily compile data on their various customer service inquiries.
Free up employees. Employees can tackle other important responsibilities if chatbots help handle customer service inquiries.

To succeed in the modern insurance marketplace, carriers must focus first and foremost on the evolving expectations of their customers' expectations, often driven by everyday influences completely removed from the world of insurance.

Special Reports /

Insurance chatbots: Optimizing customer experiences

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