Fortnite game image on a mobile device. Fortnite broke its previous streaming records when 12.3 million concurrent players logged in to watch rap star Travis Scott’s “Astronomical” in-game event. (Photo: Shutterstock)

Esports is one of the few industries currently thriving amid the current global pandemic. With revenues projected to grow to $1.1bn in 2020, it’s a sector that the insurance industry is fast waking up to.

Mega sporting events like the 2020 Summer Olympics down to grass-root soccer leagues have been postponed or canceled as a result of the pandemic, and with the prospect of live events being played in front of mass audiences a long way off, online gaming has risen in the public eye. And just as sports fans look to fill a void, traditional sports brands need to find a way to plug a hole in their finances and marketers have to explore new channels through which to promote their products and expand their consumer base.

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