It's time for the industry to step up support for working parents

Parenting and caregiving responsibilities take many different forms, so tapping fathers, single parents, and same-sex couples for their feedback is key. (Photo: Shutterstock)

Leaders today are facing challenges we’ve never experienced before. Many of us are managing a remote workforce for the first time and are tasked not only with ensuring our employees feel supported but also with maintaining productivity and business continuity. Some of us have had to make difficult decisions about reducing headcount or adjusting compensation. Others are supporting employees whose work requires they be onsite. This is no easy feat.

Top of mind for many of us is how to support our working parents, as we know this group of employees is facing unprecedented challenges, juggling working, parenting, homeschooling, and potentially also taking care of sick or elderly family members. Even before the pandemic began, we know that many companies — even those with the best intentions — have struggled with attracting, retaining, and supporting working parents.